28 Cycle, Period, Wellness 9+

Get daily exercise videos, nutrition profiles, and emotional insights customized to your body's natural cycle.

28 is the world's first cycle-based fitness and wellness experience offering cycle tracking, transformative exercises, nutrition profiles, and science-backed emotional insights, all hyper-personalized to where you are in your natural cycle and controlled by you.

Designed by supermodel trainers and medical experts to work with your body's physical and hormonal fluctuations. Powered by nature and innovative technology that personalizes your daily experience while keeping you in control of your cycle data.


Painful Periods Aren't Natural


But they are common. Synthetic estrogens in birth control, plastics, and beauty products have created hormone imbalances for millions of women. 28's functional nutrition was designed to naturally restore balance to your hormones, along with phase-specific functional movements.

Workout With Your Cycle, Not Against It


Many popular fitness methods were designed for men, not women, with no regard for the menstrual cycle. 28 is the first method of its kind designed to optimize your energy, hormones, strength, and flexibility as you experience changes throughout your cycle.

You Deserve More Than A Period Tracker

Your cycle has four phases. Each phase brings changes to the brain and body. Exercising and eating based on your cycle means changing the types of movements and nutrients during each phase to optimize your physique, hormones, and mood. 28 empowers you with simplified science, breathtaking content, and cutting-edge technology.

Become the Expert of You


You are a mystery. Your body doesn't have to be. We've been locked in the passenger seats of our own bodies for far too long. School taught us little-to-nothing about how our cycles and hormones actually work. 28 empowers you to connect with your body by understanding the beautifully complex nature of your biology, one day at a time.



FEATURES:

Follow Your Cycle
- Daily Cycle Status
- Easily Track Your Periods
- Phase Progress Bar

Science-based Insights
- Daily body predictions
- Daily emotional predictions
- Goals, Guidance, and inspiration

Exercise Videos
- Personalized to match your energy and mood
- Designed by trainers of iconic supermodels
- Lengthen, strengthen, stretch & tone
- Sculpt booty, tighten abs, tone arms, lean legs
- Workout anywhere, at any time
- No equipment required
- Lightening-fast, high-definition streaming
- View on mobile, desktop, tablet, TV

Nutrition Profiles
- Daily nutrition guidelines for hormone balancing
- Specific suggestions by food groups
- Give your body what it needs, when it needs it
- No more calorie counting
- Coming Soon: Meal plans
- Coming soon: Shopping lists

Embrace your nature and begin today!

Subscription pricing and terms:
28 offers different subscription plans. Payment will be charged to the credit card connected to your iTunes Account when you confirm the initial subscription purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current subscription period. Your account will be charged for renewal within 24-hours prior to the end of the current period, and the cost of the renewal will be identified. You may manage your subscription and auto-renewal may be turned off by going to your Account Settings in your phone after the purchase. Any unused portion of a free trial period, if offered, will be forfeited when you purchase a subscription, where applicable.

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